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Leverage Aftermarket Technology to sell Pre-Owned Vehicles
For those who don’t know what Blindspot technology is, Blind-spot monitoring uses a set of sensors mounted on the side of the rear bumper to detect vehicles in the adjacent lanes. If the sensors detect something, they’ll alert you via a visual warning on the two front pillars of the vehicle. Auto Action Group prefers to promote a radar-based system with cross-traffic alert technology.
There are a lot more affordable cars that come with Blindspot technology, either as a standard feature or an available add-on. Actually there are quite a few cars under 25K where if you take a slight step up from the base model you can add on this available feature. That’s not bad for all your new car sales, what about your used cars?
Typically used cars are reserved for budget-conscience shoppers or parents needing a car for their teenage driver. In both cases, the safety features of the vehicle are just as important as the price. This is where leveraging aftermarket technology, can make a world of difference.
I did some research and according to CarMax, there are quite a few used cars that on average sell for under $10k and$15K. Take for example a 2014 Mazda 2, this small vehicle would be ideal for a college student who only needs to get around town, to and from campus. The safety features on this vehicle are limited to Braking assist, tractions control, and a few other basic features. How pleased would the parents be knowing that they can add aftermarket blindspot technology to their vehicle? I would like to think that that feature alone would help the parents sleep at night, at least the blindspots are taking care of. Isn’t that one of the first things new drivers are taught to look out for when they are learning how to drive.
Without crunching the number, in some cases, an OEM aftermarket blindspot monitoring is less expensive than a factory-installed one, but they are just are reliable when professionally installed.
Auto Action Group encourages all car dealers to take a look at their used car inventory and develop ways to move more of the vehicles at a faster pace, perhaps adding professionally installed aftermarket safety technology is the key to increased success!!!
- Posted by Jason Ellington
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